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Motion is a useful tool when trying to attract a user’s attention. Humans are inherently drawn to movement. When used wisely, motion can enhance the user experience by promoting better understanding and visually guiding the user. The use of video to explain or teach concepts is effective in promoting better comprehension and retention.
Along with motion, quality video can help customers better understand your products and services. When adding video content to your application or site it’s important to understand your audience. You need to consider the network connectivity of your audience, and the capabilities of their devices.