• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Walter Breakell

UX + UI + Product Design + Motion

  • Case Studies
    • Design Academy
    • Sea Dwellers
    • Park Optical
  • Work
    • User Flow
    • Interaction + UI
    • Motion
  • Contact

The Experience

  • The Experience
  • The Design
  • The Story
  • The Results

experience_infographic-2

Discovery

This is where we get to know your users and customers. Let’s find out how and why they use your product or service. By understanding their objectives, goals, frustrations and concerns we can help them have a better experience when they interact with your company.

Defining the Problem

The goal of every project is a positive increase in some measurement. The goal might be more revenue, clicks, page views or sign ups. They all focus on an end result, moving the needle. In order to achieve that result we need to focus on the problem or problems with the experience.

As we focus on the pain points, the frustrations, confusion, and uncertainty of the user, we begin to identify the barriers to a pleasant user experience. Those barriers are the problem. Using research, observation and analysis, we define the problem.

experience_infographic

Solving the Problem

This seems simple enough. Once you define the problem you then work toward a solution. In a typical project there are multiple problems and multiple solutions. We help you figure out what problems need to be fixed and how to fix them. Our recommendation is to fix the most important problems first, based on the objectives, time line and budget of the project.

Content Strategy

We need to create content that works in a multiple platform, multiple context world. A future friendly approach to content helps create a more usable experience. Your strategy should include how you’re going to get content to render correctly on mobile, tablet, desktop, kindle and other devices while serving the contextual needs of the customer.

Get Started

Primary Sidebar

Experience

Levis Dockers Colorado Avalanche PSIA Rolex Kelloggs

Footer

Recommended Reading

How Innovation Works
One + One = Three
Range
Principles
The Design of Everyday Things
Teaching Smart People to Learn
Questions are the Answer
Hacking Growth
Liminal Thinking
Start with Why
Creative Mischief
Damn Good Advice
The War of Art
The Visual Story

Conference Speaker

Denver Startup Week
WordCamp Denver

Recent Tweets

  • 9 minutes for happiness. https://t.co/h3hTH96YlX March 1, 2023 9:41 am
  • The secret to real learning… https://t.co/whw7rt9VEk February 28, 2023 7:52 pm

Quote of the Day

more Quotes

© 2023 · Walter Breakell · Privacy Policy