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Walter Breakell

UX + UI + Product Design + Motion

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The Results

  • The Experience
  • The Design
  • The Story
  • The Results

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Solving a Problem

Ideally your product or service is solving a problem for your customers. In order to attract attention and interest you have to be solving a problem or entertaining. To convert you need to inspire desire and action.

Solving the Problem

There is a difference between solving “a” problem and solving “the” problem. Solving “the” problem involves identifying the problems your customers or users are having with your product, service or web site. After you understand “their” problems you can create solutions.

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Testing

Usability Testing is an important part of the process for creating powerful solutions to user centered problems. Many times we make assumptions about how our design is being used to solve the problem rather than observing and testing that design solution. Testing just 5 users can find 85% of your problems.

Measurement

There needs to be a plan for measuring the use of a web site. The analytics gathered can help you plan for better solutions and identify the preferences of your customers.

Get Started

  • The Experience*
  • The Design*
  • The Story*
  • The Results*

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Experience

Levis Dockers Colorado Avalanche PSIA Rolex Kelloggs

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Recommended Reading

How Innovation Works
One + One = Three
Range
Principles
The Design of Everyday Things
Teaching Smart People to Learn
Questions are the Answer
Hacking Growth
Liminal Thinking
Start with Why
Creative Mischief
Damn Good Advice
The War of Art
The Visual Story

Conference Speaker

Denver Startup Week
WordCamp Denver

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