Determine the Story
What is the story you want to tell your customers? If you are solving their problems or making their lives easier, faster or better, that’s the story you want to tell.
Focus on Concerns
To ensure the best possible experience we need to remove barriers. Find out what the issues, concerns and frustrations of the user are and fix them. The solutions come from the problems you’re customers are having.
One of the better ways of conveying your story is through video interviews. They are useful for helping us understand you, your products, services and team culture. Video allows you to connect visually and emotionally with your customers.
Video testimonials are very effective in increasing engagement and conversions. When you hear or see someone speaking favorably about a product or service it influences us to take a closer look. You get the customer’s attention, interest and increase their desire.
There are a number of experiences that are no more than a static advertisement. If you want to increase your results, whether that is increased revenue, newsletter signups, or clicks, you need to encourage interaction. How is the experience helping your customers?