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Walter Breakell

Design + Motion + UX + Audio

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The Story

  • The Experience
  • The Design
  • The Story
  • The Results

story_infographic-2a

Determine the Story

What is the story you want to tell your customers? If you are solving their problems or making their lives easier, faster or better, that’s the story you want to tell.

Focus on Concerns

To ensure the best possible experience we need to remove barriers. Find out what the issues, concerns and frustrations of the user are and fix them. The solutions come from the problems you’re customers are having.

Interviews

One of the better ways of conveying your story is through video interviews. They are useful for helping us understand you, your products, services and team culture. Video allows you to connect visually and emotionally with your customers.

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Testimonials

Video testimonials are very effective in increasing engagement and conversions. When you hear or see someone speaking favorably about a product or service it influences us to take a closer look. You get the customer’s attention, interest and increase their desire.

Encourage Interaction

There are a number of experiences that are no more than a static advertisement. If you want to increase your results, whether that is increased revenue, newsletter signups, or clicks, you need to encourage interaction. How is the experience helping your customers?

Get Started

  • The Experience*
  • The Design*
  • The Story*
  • The Results*

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Experience

Levis Dockers Colorado Avalanche PSIA Rolex Kelloggs

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Recommended Reading

How Innovation Works
One + One = Three
Range
Principles
The Design of Everyday Things
Teaching Smart People to Learn
Questions are the Answer
Hacking Growth
Liminal Thinking
Start with Why
Creative Mischief
Damn Good Advice
The War of Art
The Visual Story

Conference Speaker

Denver Startup Week
WordCamp Denver

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